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LEVERS
- International cooperation networks in the fields of IT, media and entertainment becomes more harder.
- Invention of new balances between supply and demand. A new economic structure will arise especially through merger and acquisition activity, as has occurred in other sectors.
- Major groups will develop that organise the rules differently by reducing digitalisation costs for the traditional content economy.
- Constitution of a legal framework with standards and policies agreed between the various parties involved in the process of digital convergence.
- New models of interaction between the professional and amateur sectors. Removal of barriers between amateurs and professionals resulting from the explosion in the number of amateur producers.
- Internet is a vector for new entertainment and mediatic production fashions that are shared between both experts and laypeople: groups of amateurs and electronic clubs will play a key role from now on.
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