The Digital Civilizations Interviews

This observation provides us with a better understanding of how markets operate in the new economy (especially the micro economy): these markets are the result of individual behaviours that do not react in the new economy as they did in the traditional material economy. Economic growth in this case is closely linked to co-producing services and their uses: the new virtual products allow more direct links to be established with consumers, which are supposedly longer lasting. Consumers become the first beneficiaries of the changes in digital content which become appropriable, duplicable and transferable.